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| Material Type: | Internet resource |
|---|---|
| Document Type: | Book, Internet Resource |
| All Authors / Contributors: |
Robert L Heath; Gabriel Vasquez |
| ISBN: | 076191286X 9780761912866 |
| OCLC Number: | 43694208 |
| Notes: | Plymouth State University notes: Preface / Robert L. Heath -- Sect. 1. Defining the Discipline: Shifting Foundations: Public Relations as Relationship Building / Robert L. Heath. 1. Two-Way Symmetrical Public Relations: Past, Present, and Future / James E. Grunig. 2. A Rhetorical Enactment Rationale for Public Relations: The Good Organization Communicating Well / Robert L. Heath. 3. Public Relations and Community: A Reconstructed Theory Revisited / Kenneth Starck and Dean Kruckeberg. 4. Cultural Topoi: Implications for Public Relations / Greg Leichty and Ede Warner. 5. Updating Public Relations: "New Science," Research Paradigms, and Uneven Developments / David McKie. 6. In Search of a Metatheory for Public Relations: An Argument for Communitarianism / Roy Leeper. 7. Interpersonal Communication and Public Relations / W. Timothy Coombs. 8. Public Relations Field Dynamics / Jeffrey K. Springston and Joann Keyton. 9. Bringing Publics Into Public Relations: New Theoretical Frameworks for Practice / Shirley Leitch and David Neilson. 10. Research Perspectives on "the Public" / Gabriel M. Vasquez and Maureen Taylor. 11. Public Relations and Crisis Communication: Organizing and Chaos / Matthew W. Seeger, Timothy L. Sellnow and Robert R. Ulmer. 12. Public Relations as Contested Terrain: A Critical Response / George Cheney and Lars Thoger Christensen -- Sect. 2. Defining the Practice: The Dynamics of Change in Public Relations Practice / Robert L. Heath. 13. The Mystery Of Public Relations: Unraveling Its Past, Unmasking Its Future / Fritz Cropp and J. David Pincus. 14. Defining the Relationship Between Public Relations and Marketing: Public Relations' Most Important Challenge / James G. Hutton. 15. Extending Strategic Planning to Communication Tactics / Laurie J. Wilson. 16. Public Relations and the Question of Professionalism / Magda Pieczka and Jacquie L'Etang. 17. How Feminist Theory Advanced the Practice of Public Relations / Elizabeth L. Toth. 18. Public Relations Law / Michael G. Parkinson, Daradirek Ekachai and Laurel Traynowicz Hetherington. 19. Integrating Planning and Evaluation: Evaluating the Public Relations Practice and Public Relations Programs / Tom Watson. 20. Media Effects Research for Public Relations Practitioners / Beth Olson. 21. Stewardship: The Fifth Step in the Public Relations Process / Kathleen S. Kelly. 22. Activism / Michael F. Smith and Denise P. Ferguson. 23. Public Relations and Conflict Resolution / Kenneth D. Plowman, William G. Briggs and Yi-Hui Huang. 24. Public Relations and the Ecology of Organizational Change / James L. Everett. 25. The Centrality of Organizational Legitimacy to Public Relations Practice / Maribeth S. Metzler. 26. Issues Management: The Paradox of the 40-Year U.S. Tobacco Wars / Cornelius B. Pratt. 27. Using the Collapse Model of Corporate Image for Campaign Message Design / Mary Anne Moffitt. 28. The Workplace, Undergraduate Education, and Career Preparation: The Public Relations Academic and Practitioner Views / Gayle M. Pohl and Dee Vandeventer. 29. Accreditation: Is There Access to the Process for All Public Relations Academic Programs - If Desired? / Bonita Dostal Neff. 30. Case Studies and Their Use in Public Relations / John J. Pauly and Liese L. Hutchison. 31. Public Relations and Social Responsibility / Emma L. Daugherty. 32. Public Relations Ethics: An Overview and Discussion of Issues for the 21st Century / Kenneth D. Day, Qingwen Dong and Clark Robins. 33. Ethics in Public Relations: Theory and Practice / Patricia A. Curtin and Lois A. Boynton. 34. Public Relations Between Universality and Particularity: Toward a Moral-Philosophical Conception of Public Relations Ethics / Tanni Haas. 35. The Measurement of Ethics: Instruments Applicable to Public Relations / Kathie A. Leeper -- Sect. 3. In Search of Best Practices: Learning Best Practices From Experience and Research / Robert L. Heath. 36. A New Order for Public Relations: Goodbye Cost Center, Hello Profit Center / H. R. Hutchins. 37. Best Practices in the Public Relations Agency Business / Catherine L. Hinrichsen. 38. Strategic Media Planning: Toward an Integrated Public Relations Media Model / Kirk Hallahan. 39. Improving Corporate and Organization Communications: A New Look at Developing and Implementing the Communication Audit / Dean Kazoleas and Alan Wright. 40. Crisis Communication: A Review of Some Best Practices / Kathleen Fearn-Banks. 41. Anticipatory Model of Crisis Management: A Vigilant Response to Technological Crises / Bolanle A. Olaniran and David E. Williams. 42. Corporate Apologia: When an Organization Speaks in Defense of Itself / Keith Michael Hearit. 43. Race and Reputation: Restoring Image Beyond the Crisis / Gail F. Baker. 44. Relationships Within Communities: Public Relations for the New Century / Laurie J. Wilson. 45. Managing Community Relationships to Maximize Mutual Benefit: Doing Well by Doing Good / John A. Ledingham and Stephen D. Bruning. 46. Educational Public Relations / Julie Kay Henderson. 47. Strength in Diversity: The Place of Public Relations in Higher Education Institutions / Barbara J. DeSanto and R. Brooks Garner. 48. Sports Information Directing: A Plea for Helping an Unknown Field / Nicholas C. Neupauer. 49. Political Power Through Public Relations / Lori Melton McKinnon, John C. Tedesco and Tracy Lauder. 50. Labor and Public Relations: The Unwritten Roles / Tricia Hansen-Horn. 51. Public Relations in the Health Care Industry / Laurel Traynowicz Hetherington, Daradirek Ekachai and Michael G. Parkinson -- Sect. 4. Public Relations in Cyberspace: The Frontier of New Communication Technologies / Robert L. Heath. 52. Cyberspin: The Use of New Technologies in Public Relations / Edward J. Lordan. 53. On-Line Research Techniques for the Public Relations Practitioner / Susanne Elizabeth Gaddis. 54. Public Relations and New Media Technology: The Impact of the Internet / Jeffrey K. Springston. 55. The Development of a Structuration Analysis of New Publics in an Electronic Environment / Zoraida R. Cozier and Diane F. Witmer -- Sect. 5. Globalizing Public Relations: Globalization - The Frontier of Multinationalism and Cultural Diversity / Robert L. Heath. 56. International Public Relations: Opportunities and Challenges for the 21st Century / Maureen Taylor. 57. Effective Public Relations in the Multinational Organization / Robert I. Wakefield. 58. International Public Relations: A Focus on Pedagogy / Doug Newsom, Judy VanSlyke Turk and Dean Kruckeberg. 59. New Zealand Perspectives on Public Relations / Judy Motion and Shirley Leitch. 60. The Development of Public Relations in China, Russia, and the United States / Mark McElreath, Ni Chen and Lyudmila Azarova / [et al.]. 61. The Changing Shape of Public Relations in the European Union / David Miller and Philip Schlesinger. 62. Middle East Public Relations: A New Frontier in the United States / Rise Jane Samra |
| Description: | xiv, 802 p. : ill. ; 26 cm. |
| Contents: | Preface / Robert L. Heath -- Shifting Foundations: Public Relations as Relationship Building / Robert L. Heath -- Two-Way Symmetrical Public Relations: Past, Present, and Future / James E. Grunig -- A Rhetorical Enactment Rationale for Public Relations: The Good Organization Communicating Well / Robert L. Heath -- Public Relations and Community: A Reconstructed Theory Revisited / Kenneth Starck, Dean Kruckeberg -- Cultural Topoi: Implications for Public Relations / Greg Leichty, Ede Warner -- Updating Public Relations: "New Science," Research Paradigms, and Uneven Developments / David McKie -- In Search of a Metatheory for Public Relations: An Argument for Communitarianism / Roy Leeper -- Interpersonal Communication and Public Relations / W. Timothy Coombs -- Public Relations Field Dynamics / Jeffrey K. Springston, Joann Keyton -- Bringing Publics Into Public Relations: New Theoretical Frameworks for Practice / Shirley Leitch, David Neilson -- Research Perspectives on "the Public" / Gabriel M. Vasquez, Maureen Taylor -- Public Relations and Crisis Communication: Organizing and Chaos / Matthew W. Seeger, Timothy L. Sellnow, Robert R. Ulmer -- Public Relations as Contested Terrain: A Critical Response / George Cheney, Lars Thoger Christensen -- The Dynamics of Change in Public Relations Practice / Robert L. Heath -- Dynamics of Change -- The Mystery Of Public Relations: Unraveling Its Past, Unmasking Its Future / Fritz Cropp, J. David Pincus. |
| Other Titles: | Public relations |
| Responsibility: | Robert L. Heath, editor ; Gabriel Vasquez, contributing editor. |
| Local System Bib Number: | .b13016969 |
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